For this project I had to create a mobile app design using Figma for a food truck. Early on, I decided that I wanted to take a unique direction with this project. I decided that I wanted to put together two ideas that were quite different from one another and ultimately decided on a “punk rock-themed ice cream truck.”
During my initial ideation and research, I took a lot of inspiration from zine culture and risograph printing. I also spent quite a bit of time researching bands that were popular during this period to accurately represent the aesthetic I was going for.
One of the more challenging parts of this project was establishing a brand identity. I spent a lot of time on the logo as well as brand colors and patterns as I felt as though the branding would do a lot of the heavy lifting in portraying both parts of the truck’s aesthetic. Ultimately I ended up utilizng pink and black as the two core colors as pink still gave off the impression of friendliness that is associated with ice cream while black gave it the sharp boldness that can be seen in punk culture.
User experience and visual clarity were two things I focused on a lot with this project as while I wanted to create unique and striking visual designs for the interfaces, I had to make sure that the app itself had an easy flow for a user to work their way through and navigate around. In particular I made sure to avoid any instances of the user being lost or unsure of where to go to do any essential function and in the end am very happy with the result.
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